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There is an almost constant tug-of-war going on inside working moms. They are pulled between wanting what’s best for their career, and what’s best for their kids. Welcome to The Working Mom’s Guide to Sanity podcast, your go-to resource for support, advice, and inspiration as you navigate the challenges of balancing your ambitious career dreams, and your family. Each week, we’ll bring you interviews with powerhouse working moms to share their insights on how they manage to find sanity while juggling their demanding jobs and kids. So, whether you’re listening on your commute to work, during your lunch break, or while running errands, we’re here to support you and help you achieve your goals as a working mom. Tune in to The Working Mom’s Guide to Sanity podcast and join our community of like-minded moms who are torn between their kids and careers like you are!
Episodes
Wednesday Aug 31, 2022
Wednesday Aug 31, 2022
The old rules of business no longer apply.
Being great is no longer good enough. To win in today’s world, you’ve got to be SUPER and if your customers, boss, or partner isn’t bragging to their friends about you, you’re in trouble.
Enter Brittany Hodak. She’s an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations.
She has worked with some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. She founded and scaled an entertainment startup to eight figures before exiting. Her debut book, Creating Superfans, will be in stores on January 10, 2023.
On this episode, we discuss how to create superfans for your professional AND personal brand.
Show Notes
01:37 Brand loyalty in the current market. Who is succeeding and how?
03:11 Before and after. Why great customer experiences have a personal touch to them.
04:59 The 3 types of interactions: feeling better, feeling worse, or feeling the same afterwards
07:28 Why people always have another option
09:55 People First- Why it's important for business and consumers alike
11:14 The Supermodel Framework: 5 Steps to Succeed with Customers
13:55 Who’s repping your brand?
15:30 Brittany’s background
22:57 Why you don't need a lot of money to create Superfans, and best marketing costs very little
26:50 Closing thoughts and further resources
Brittany’s links:
Book: Creating Superfans